How do you make sure only the real rock and roll fans get the tickets to the Rock in Rio? Volkswagen presents THE ROCK S.A.T. Just like any big admission test, applicants could study through video-lessons and daily try-out tests on the campaigns home page. Each day of the festival was divided into specific subjects: for instance, Metallica and Motorhead belonged to “Metal”. On September 3rd 2011, over  25.000 people sat in front of their computers to answer 300 rock and roll questions in 60 minutes. The results came out a few days later, on Brazil’s biggest newspaper.